December 18th
17 Ways to Inspire Confidence without Testimonials
by Dean Rieck
Testimonials are a great way to support and prove the claims in your advertising. They also engage the “bandwagon” effect: the more people doing it, the more acceptable it is.
But there’s nothing magical about testimonials. The key is to show “other people doing it.” So while you [...]
October 7th
Mass Control Frank Kern has something to say about the FTC Guidelines. Every copywriter should be aware of them, and so should all marketers.
http://masscontrolsite.com/blog/?p=59
I was putting off forming our local marketing group until after the holidays…now I’m starting to believe I should squeeze it in now.
June 30th
I’ve been on Twitter for quite awhile now. I’ve used it to let people know about my Christian guides and membership site – gained new leads and a few new friends there. I’ve used it as a personal networking tool – to gain friends, talk shop, and meet others in my field. [...]
June 8th
This is in reference to my blog having been down a few days because I had a link to a site on my broke copywriting student page. Of course, as soon as I realized something was wrong, I contacted wordpress and the good folks here responded right away.
I was surprised…as I thought the resource [...]
Read more of More on linking update and on how to not be a scam…
May 5th
For products and services catering to members of both sex, many copywriters just dive in to the writing of the sales copy without regard to whether the intended reader is male or female. This can be a good thing, but often the copywriter risks lowered results by not targeting the gender of the reader just [...]
Read more of Gender Writing: Sales Copy That Targets Male or Female…
February 16th
Sorry I’ve been away so long…this post is really long…
How you connect with your customers outside of the business counts.
People remember if you’re nice or not. People remember you and your business when a need arises over the competition when they feel that they know you as a person also.
In the rural small town, like [...]
January 5th
I have to get out and meet people person to person in my community more. It’s something that my recent family situation helped me realize. It’s amazing how many community members leaped forward to help out.
Trying to figure out how to do it has been a challenge for me. I live in a small, isolated [...]
