December 18th
17 Ways to Inspire Confidence without Testimonials
by Dean Rieck
Testimonials are a great way to support and prove the claims in your advertising. They also engage the “bandwagon” effect: the more people doing it, the more acceptable it is.
But there’s nothing magical about testimonials. The key is to show “other people doing it.” So while you [...]
November 24th
After being distracted by daughter’s wedding, writing a book for Nanowrimo, dealing with publishing business, and other family business, I’m back with another set of five interesting finds on the internet. Enjoy!
Holly Lisle, fiction writer and writing instructor, uses a lot of video and audio in her teaching series. She gives a wonderful list of [...]
October 7th
Mass Control Frank Kern has something to say about the FTC Guidelines. Every copywriter should be aware of them, and so should all marketers.
http://masscontrolsite.com/blog/?p=59
I was putting off forming our local marketing group until after the holidays…now I’m starting to believe I should squeeze it in now.
October 6th
*cross posted from my livejournal
Ellen Datlow’s recent post about FTC’s ignorance has kept me busy this morning. I’ve known that the time was coming that even a basic book review would be subject to scrutiny and laws. That time is coming down fast with the new ruling…it applies to book reviews on your [...]
July 2nd
A gaming acquaintance of mine recently posted about FTC regulation changes that may be coming, and that will affect bloggers.
I blog for many different reasons, so this is important to me. It’s also important for anyone else who blogs as part of their business or for their business.
Nalates blog post can be found here: [...]
