December 18th
17 Ways to Inspire Confidence without Testimonials
by Dean Rieck
Testimonials are a great way to support and prove the claims in your advertising. They also engage the “bandwagon” effect: the more people doing it, the more acceptable it is.
But there’s nothing magical about testimonials. The key is to show “other people doing it.” So while you [...]
October 29th
If you’re running a business or learning copywriting, or even an experienced copywriter, I highly recommend watching Ryan Healy. His posts are very informative, thought provoking, and useful for business owners and those serving business owners. He has a great post today about routine that is interesting about the writer’s routine and how [...]
August 28th
Stuck? Can’t seem to get to where you want to be, even though you bought the products?
Watch this Tony Robbins video with Frank Kerns and John Reese, and you may see the answer.
http://tonyrobbinstraining.com/320/interview-with-frank-kern-and-john-reese/
July 16th
I had entered a contest with AWAI awhile back. Didn’t place in it, but I did get a free book from them. Mike Masterson’s THE ARCHITECTURE OF PERSUASION. I got the physical copy in the mail yesterday and read it last night. I’m going through a really crappy time in life [...]
Read more of The Architecture of Persuasion by Michael Masterson…
June 1st
In the middle of May, I signed up for Monday Morning Jumpstart with Joshua Boswell from AWAI. What I expected to get from this series is insight to how to talk to upcoming copywriters and some ideas on how to order an upcoming instructional series I’m planning for my copywriting coaching site.
I consider myself [...]
