October 29th
I haven’t blogged here for awhile…trying to reorganize my thoughts on how to effectively use this blog.
Other than Marketing Consulting. I’ve also been working with a publisher as Sales/Marketing Director and I love the field. That publisher isn’t working so well and I will leave that position, but through the experience I was [...]
September 10th
Staying focused in the current life stress is very difficult. Through trial and error, and a burning need to keep moving forward, I’ve adopted an “unscheduled” schedule.
I’m spending less time on each particular job of my business for the time being. Before I had it sectioned off into two hour segments, which is [...]
June 24th
Sorry, I haven’t posted here much. I’ve been dealing with an illness and the side effects of the meds are bothersome. I am working, but much of my internet social networking is on hold while I recover.
That being said, the work is progressing well, and I’m still reaching out for more direct response [...]
June 6th
I should have had another post this week. But when I went to make it, I find my blog down. Due to violation of TOS. Well, I didn’t know why, so I asked them what I needed to fix.
Seems that I had a link in my suggestion area to a place they [...]
May 8th
I’m adding a small amount to my self motivation and self improvement budget. So, I’ve decided to give AWAI’s Monday Morning Jumpstart series a try.
It sounds like something good for the copywriting student who cannot afford a full mentor.
I like the idea. I like how a person can get a short video each [...]
May 1st
Note: This is my opinion only as a copywriter, and how I would approach this particular ad. I may be wrong in my opinions. The copywriter who created this ad may be an awesome writer and marketer.
I’m a Starbucks fan, love the coffee and can’t stand to pass a Starbucks without stopping. Ryan Healy chatted [...]
April 30th
Before I quit my dayjob and became self employed, I would work long hours. Sometimes having three jobs at a time when one didn’t take enough of my time. I am a workaholic. I get it from my father. But I also get the need to help others while I’m making money at the same [...]
April 27th
One of the keys to good headlines and bullets is exciting the reader with as few words as possible. You need to produce a complete image, or complete impression of a benefit, within your target’s mind within a limited space.
Practice this on Twitter.
When you make a blog post, tweet it to your followers in such [...]
April 18th
So, I Twitter and I support using the social sites to get your word out and to meet others. For months, I’ve spoken up for using the social sites of Twitter, Facebook, LinkedIn, and so forth to get noticed and to encourage sales. I’ve participated, without keeping track.
A few times, Bob Bly prompted me in [...]
Read more of On Social Sites and What Bob Bly Suggested I Do…
March 9th
by Dean Rieck
Testimonials are a great way to support and prove the claims in your advertising. They also engage the “bandwagon” effect: the more people doing it, the more acceptable it is.
But there’s nothing magical about testimonials. The key is to show “other people doing it.” So while you should certainly build a collection of [...]
Read more of 17 Ways to Inspire Confidence without Testimonials…
