December 18th
17 Ways to Inspire Confidence without Testimonials
by Dean Rieck
Testimonials are a great way to support and prove the claims in your advertising. They also engage the “bandwagon” effect: the more people doing it, the more acceptable it is.
But there’s nothing magical about testimonials. The key is to show “other people doing it.” So while you [...]
December 7th
Demian Farnworth has a recent post on Copyblogger titled “10 Surprising Books That Will Transform Your Writing”. http://www.copyblogger.com/surprising-books-for-writers/#more-5952
Great selections! I even have a few and I’m inspired to get a few others now too.
Read, read, read, write, write, write. It’s the only way we progress and get better. No matter how experienced we are in [...]
November 25th
People often choose to freelance because of the flexibility the life offers them. But even freelancers need to adopt a daily work structure. You work as you need to, when you want to, but you DO NOT just work.
You must be able to adopt a good work routine and allow yourself to have a life [...]
November 24th
After being distracted by daughter’s wedding, writing a book for Nanowrimo, dealing with publishing business, and other family business, I’m back with another set of five interesting finds on the internet. Enjoy!
Holly Lisle, fiction writer and writing instructor, uses a lot of video and audio in her teaching series. She gives a wonderful list of [...]
October 29th
If you’re running a business or learning copywriting, or even an experienced copywriter, I highly recommend watching Ryan Healy. His posts are very informative, thought provoking, and useful for business owners and those serving business owners. He has a great post today about routine that is interesting about the writer’s routine and how [...]
October 29th
I haven’t blogged here for awhile…trying to reorganize my thoughts on how to effectively use this blog.
Other than Marketing Consulting. I’ve also been working with a publisher as Sales/Marketing Director and I love the field. That publisher isn’t working so well and I will leave that position, but through the experience I was [...]
October 7th
Mass Control Frank Kern has something to say about the FTC Guidelines. Every copywriter should be aware of them, and so should all marketers.
http://masscontrolsite.com/blog/?p=59
I was putting off forming our local marketing group until after the holidays…now I’m starting to believe I should squeeze it in now.
October 6th
*cross posted from my livejournal
Ellen Datlow’s recent post about FTC’s ignorance has kept me busy this morning. I’ve known that the time was coming that even a basic book review would be subject to scrutiny and laws. That time is coming down fast with the new ruling…it applies to book reviews on your [...]
September 10th
Staying focused in the current life stress is very difficult. Through trial and error, and a burning need to keep moving forward, I’ve adopted an “unscheduled” schedule.
I’m spending less time on each particular job of my business for the time being. Before I had it sectioned off into two hour segments, which is [...]
September 3rd
Joshua Boswell recently talked about having faith in your potential and yourself in the Monday Morning Jumpstart Program.
I’d also add there’s a bit of obsession to it when you chose to be a writer of any sort. Even a copywriter. If it’s something you love, it’s also something that gets into your blood [...]
